4 years
Dec. 2014 - Nov. 2018
Albert Heijn
Store employee
2 years
Team leader
2 years
As a team leader, I had the responsibility of leading groups of 5 to 20 people in the process of restocking and maintaining the store. At many times I was the most senior person present in the store. My responsibilities included planning shifts ahead, directing store processes, performing quality control on employees, leading and motivating my team, and opening/closing the store.
1 year, 2 months
Aug. 2017 - Sep. 2018
Notulize
Transcription platform
Co-founder
Notulize is a platform that offers speech-to-text transcription services. By means of an online platform that I helped to develop, uploaded audio files would be automatically made available to a group of registered transcribers.
1 year
Aug. 2018 - Jul. 2019
Label A
Digital agency
Front-end developer
Full-time internship
As a member of the front-end team, I worked on a web-app that allowed clients of Label A to view and sign their project-proposals online. During this project I got to fulfil the role of project-lead, and led the development team to develop a successful MVP.
Curious about my work during this period?
Take a look at the proposal tool case in my portfolio.
1 year, 4 months
Mar. 2019 - Jun. 2020
Leau. bottle
Stainless steel water bottles
Founder
Leau. bottle is a brand of stylish stainless steel water bottles. This entrepreneurial venture brought me a lot of experience. Things I have learned include designing a product & packaging, sourcing suppliers, setting up a financial administration, digital marketing and processing orders.
Want to read more about this venture?
Take a look at the Leau bottle portfolio case.
1 year, 6 months
Jan. 2020 - Sep. 2021
Leau. online
Freelance web services
Freelancer
As a freelancer providing web services, I have done work such as designing logos, creating websites, designing for print and digital marketing.
1 year
Feb. 2020 - Mar. 2021
Reppinbars
Instagram Hip Hop community
Founder
Visual identity, Content sourcing/creation, Growth
To get out of a rut during the first COVID lockdown, me one of my best friends and me decided to put our passion for hiphop to use and start a community page on Instagram. We posted daily content (posts & stories) for over a year (I put in 20-30 hours a week), and grew the page to almost 10k followers at its peak. Work I did for this project included:
- Creating the page branding
- Developing templates for posts/stories
- Creating video editing templates for animations
- Developing a content creation workflow
- Producing content (daily posts and stories)
- Engaging in promotions with other pages to achieve growth
Want to see more from this project?
Check out @reppinbars on Instagram or take a look at my portfolio case.
9 months
aug. 2021 - apr. 2022
Leapforce
Marketing agency
UI / UX Designer
In my role as a designer for Leapforce I worked on projects that varied from designing visual identities for companies, designing websites and designing marketing material.
I was trusted with a lot of freedom and responsibility, which I used to professionalise the design processes within the company. I did this by setting up a workflow and organisation within Figma that was centered around consistency and reusability of styles and components.
Graduated Cum laude
Communication and Multimedia design
BACs
2015 - 2019
In this Bachelor's I learned the ins- and outs of digital product design and development, always centered around following a proper design process. With a good combination between theory and practice, the courses where almost almost thought in paralel with a project in which these newly gained skills could immediately be applied.
While gaining a theoretical background in design philosophy, user research and user psychology, some practical skills that I gained and still cherish every day are:
- Front-end development
- Product design (UI / UX)
- Motion design / video animation
- Conducting user research
- Mastering the design process
Communication Science
BSc
2019 - 2021
Far from just a buzzword, Communication is what makes humanity unique and what ultimately drives progress. This Bachelor's degree was centered around the science behind mediated communication. This can range across the political domain, crisis management by corporations, the entertainment industry and marketing campaigns.
Graduated Cum laude
Persuasive Communication
MSc
2021-2022
My Master's degree was centered around the science behind human behaviour, and how it is influenced by marketing messages and environmental factors.
The curriculum was made up out of courses that consisted of a mix between theoretical knowledge and practical application, and were thought by professors that are among the most knowledgeable and most published in their scientific domain. Classes were often visited by guest lecturers who are experts in their field and work in successful companies.
Some of the skills that I gained from this Master's degree are:
- Strong knowledge of the psychology behind behaviour change.
- The process of designing theoretically sound marketing campaigns.
- Working with statistics and machine learning to answer research questions.
Curious about my work?
Take a look at my portolioBack to top